Legal

Imprint

Last updated: 1 October 2026

Information required under Article 5 of Directive 2000/31/EC on electronic commerce, and under the national provisions implementing it.

Service provider

Responsible for content

Milan Taraba, at the address above.

Consumer dispute resolution

We have not undertaken to use any particular alternative dispute resolution body, and we are not obliged to. That does not close the route: as a consumer you may bring a dispute against us to the Consumer Disputes Committee (tarbijavaidluste komisjon) at the Estonian Consumer Protection and Technical Regulatory Authority (Tarbijakaitse ja Tehnilise Järelevalve Amet), which resolves consumer disputes with traders established in Estonia. The European Commission’s online dispute resolution platform was discontinued on 20 July 2025 when Regulation (EU) 2024/3228 repealed Regulation (EU) No 524/2013. A list of national dispute resolution bodies is maintained at consumer-redress.ec.europa.eu.

Privacy Notice

Last updated: 2 October 2026

This notice explains what ComplyAds (“ComplyAds”, “we”, “us”, “our”) does with information when you use this site at complyads.com. ComplyAds is operated by ADVAITA OÜ (the “operator”), a private limited company (osaühing) registered in Estonia under registry code 17568302, with its registered office at Sepapaja tn 6, Lasnamäe linnaosa, Tallinn, Harju maakond, 15551, Estonia, contactable at support@complyads.com. The operator is the controller of any personal data described below.

1. The check runs on your device

The listing or post text you paste into the checker is processed entirely in your own browser using code that runs locally. It is never sent to us, stored, or logged — we never see it, and nothing about the text you check leaves your device. This is not just a policy; it is how the software works.

2. What we collect

ComplyAds is built to collect as little as possible:

• Listing or post text you check — never collected. All checking happens locally in your browser; the text is not transmitted anywhere.
• Analytics or behavioural data — none. We run no analytics, build no user profiles, and do not track you across websites.
• Cookies — ComplyAds itself sets no cookies. A third-party checkout (see below) may set its own cookies on its own pages when you start a purchase.
• Device storage — ComplyAds does not currently store anything in your browser’s local storage. The only thing it keeps in your browser today is a session-storage flag that remembers you dismissed the pre-launch notice; it is cleared when you close the tab and is never sent anywhere. The page checks whether a saved licence key is present, and today there is never one to find. When paid plans go live, activating a licence will save your licence key, plan tier and the time it was last verified on your device, so the plan stays unlocked there. Nothing in that store is used for tracking, and none of it is the text you check — that never leaves your device at all.
• Licence key — once paid plans are live, when you activate a key and each time this site re-checks it, your browser sends the key to our function at complyads.com/api/validate-license. The function passes it to Lemon Squeezy to confirm it is valid and returns only whether it is active and which plan it belongs to. It does not store the key or write it to any log.
• Payment data — handled by Lemon Squeezy, as seller (merchant of record), only if you buy a paid plan. We receive a plan or subscription status confirmation; we never see card numbers or full billing details.
• Email address — if you contact us, we use your address and message to reply. If you buy a paid plan, Lemon Squeezy, as seller, processes your payment and order details as a separate controller; where it shares order information with us as supplier, that may include your name and email address, which we use only to support your purchase.
• Request metadata (IP address, user-agent, URL, timestamp) — processed by our hosting provider for security and routing, as described below. We do not log or store IP addresses ourselves.

3. Third-party services

• Cloudflare Pages — hosting and content-delivery network. It also runs the one server-side function, which checks licence keys (section 2). Cloudflare processes request metadata (IP, user-agent, URL, timestamp) for security and routing, acting as our processor, under its own privacy policy.
• Lemon Squeezy — if you purchase a paid plan, payments are processed by Lemon Squeezy as Merchant of Record: the seller of your purchase, and a separate controller for your payment data. Lemon Squeezy handles billing, tax, receipts and refunds, and confirms licence keys for us (section 2), under its own privacy policy.

No third-party scripts or requests. Every asset this site loads — including its typefaces — is served from complyads.com, and a strict Content Security Policy stops any script from another origin running and stops the page from loading anything from, or sending data to, any other server. Our host, Cloudflare, can add its own scripts to the pages it delivers (a bot check and an analytics beacon); the policy blocks both, so neither runs or sends anything. Browsing the site and running a check make no request to any third-party server: no font CDN, no analytics, no tag manager, no embedded widgets. Beyond the request metadata our host processes (see above), nothing you do here is visible to another company. (Buying a paid plan navigates you to Lemon Squeezy’s own checkout, which is described in the Terms; that is a separate step you choose to take.)

4. How we use data

The minimal data we handle is used only to operate the service, to confirm that a licence key is valid and apply the plan it belongs to, to support a purchase, to respond to support enquiries, and to comply with legal obligations.

5. What we do not do

• We do not sell your data to anyone.
• We do not share your data with third parties except as described in this notice.
• We do not run advertising networks or sell ad placements.
• We do not run analytics: no analytics script runs on this site, and our host’s analytics beacon is blocked by our Content Security Policy.
• We do not store the listing or post text you check.

6. Legal basis for processing (EU / UK GDPR)

• Contract — processing necessary to provide a service or subscription you requested.
• Legitimate interests — security, abuse prevention, and routing.
• Legitimate interests — replying to an enquiry you sent us.
• Legal obligation — where required by applicable law.

7. Your rights

If the EU or UK GDPR applies to you, you may ask us to access, correct, delete, restrict or object to our use of your personal data, or to provide a copy of it. You also have the right to lodge a complaint with a supervisory authority (under Article 77 GDPR) — in the EU/EEA, your national data-protection authority. To exercise any of these rights, email support@complyads.com; we will respond within one month.

8. Data retention

• Licence key and plan status: stored only on your device, until you remove them or clear your browser’s storage. We keep no copy.
• Support emails: retained for 12 months, then deleted.
• Purchase and payment records: held by Lemon Squeezy, as seller, under its own policy and applicable tax law.
• Hosting logs: per Cloudflare’s own retention policy; we do not have direct access to them.

9. International data transfers

Because all checking happens locally in your browser, the text you check is never transferred anywhere. The only transfers that occur are purchases and licence checks involving Lemon Squeezy — which may involve transfers to the United States under appropriate safeguards such as Standard Contractual Clauses (SCCs) — together with request metadata handled by Cloudflare. See each provider’s privacy policy for details.

10. Children

ComplyAds is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we will delete it.

11. Changes

We may update this notice occasionally. Material changes will be noted with an updated date at the top of this page.

12. Contact

support@complyads.com · response within one month.

Terms of Service

Last updated: 2 October 2026

1. Acceptance of terms

By accessing or using ComplyAds at complyads.com (the “Service”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree, you must not use the Service. The Service is operated by ADVAITA OÜ (the “operator”), a private limited company (osaühing) registered in Estonia under registry code 17568302, with its registered office at Sepapaja tn 6, Lasnamäe linnaosa, Tallinn, Harju maakond, 15551, Estonia. These Terms apply to all users, including free users, paid subscribers and visitors. ADVAITA OÜ is represented by Milan Taraba, Member of the Management Board. Full provider details are in the Imprint.

2. What ComplyAds is

ComplyAds is a browser-based tool that screens listing or post wording for phrases that may raise issues under advertising and consumer-protection rules in the EU, the UK, Canada, Australia and the codified parts of US advertising law. It analyses English-language text only; wording in any other language is not checked, and a clean result on such text is not a finding that it complies. Its rules are updated by hand and reflect the law and platform policies as of the date shown on the site; they may not reflect later changes. It runs locally in your browser and returns flags alongside the rules they relate to. It is non-authoritative: it indicates potential issues and is not a determination of compliance or breach.

3. Not legal advice

ComplyAds is not a law firm, and its output is not legal advice and creates no lawyer-client relationship. It flags potential issues only; it does not certify that a listing is compliant, and a clean result is not a clearance. It cannot weigh your evidence or full circumstances the way a qualified adviser can. You remain solely responsible for your own listings. For anything borderline, or anything that matters, take advice from a qualified professional in the markets you sell in.

4. Licence and access

Subject to these Terms, you are granted a limited, non-exclusive, non-transferable, revocable licence to use the Service. Single-listing checks are free and unlimited.

There are no user accounts. A paid plan is a licence key: you enter it on this site, and it unlocks that plan’s features in that browser, on that device. Keep the key private — anyone who has it can use your plan. Removing the key from this site, or clearing your browser’s storage, does not cancel a subscription; see Cancel or get a refund.

Paid plans are not open yet. Nothing on this site can be bought, and nothing is charged. Until paid plans open, the Service is free to use as it stands: unlimited single-listing checks with the full findings list, and bulk checking with downloadable flagged results. Once paid plans open, they will grant the additional capabilities described for that plan in section 6 below, for both personal and commercial use, within the applicable plan limits.

5. Prohibited uses

You agree not to:

• use the Service for any unlawful purpose or in violation of any applicable laws;
• present the Service’s output as a legal certification, clearance or guarantee;
• attempt to circumvent plan limits or any access controls;
• reverse engineer, decompile or attempt to extract the source code of the Service (except where permitted by mandatory law for interoperability);
• use automated scripts, bots or scrapers to interact with the Service;
• disrupt, interfere with, or place unreasonable load on the Service or its infrastructure;
• resell or sublicense access to the Service.

6. The service tiers

Paid plans are not open yet (section 4). Once they open, the Service will be offered in four tiers, and the limits below will apply. Until then, nothing is charged and the Service is available to everyone as described in section 4. Prices are shown in US dollars and are indicative; the price at Lemon Squeezy’s checkout, inclusive of any tax, governs (section 7). A “user” is one person using a licence key; Enterprise’s key may be used by up to three people. What each tier will include:

• Free (no charge) — unlimited single-listing checks, showing the three highest-severity findings per check once paid plans open. No account or sign-up is required. All supported platforms and markets are included, and every flag cites the rule it relates to and, where the platform publishes one, the platform’s policy.
• Day Pass (USD 19, 24 hours) — for a one-off audit: check a whole catalogue once. A single one-off payment, not a subscription. Valid for 24 hours, for one user: the full findings list, bulk checking (by pasting rows or loading a CSV), and downloadable flagged results. Access ends automatically when the 24 hours elapse; nothing renews and there is nothing to cancel.
• Pro (USD 29 per month) — for ongoing use, as you add and edit listings. Everything in Free, plus the full findings list, bulk checking (by pasting rows or loading a CSV), and downloadable flagged results, for one user.
• Enterprise (USD 69 per month) — everything in Pro, for up to three users.

Every check — free or paid, single or bulk — runs locally in your browser. ComplyAds does not receive, store or transmit the listing text you check, on any tier. This is described further in the Privacy Notice.

Flags are informational only, on every tier. A flag is a prompt to look more closely, not proof of a breach; a clean result is not a clearance or a certification; and nothing provided under any tier is legal advice. See section 3 (Not legal advice) and the Disclaimer below.

7. Plans, payment and cancellation: we are not the seller

Paid plans are not open yet, so this section does not apply today: no plan can be bought, nothing is billed, nothing renews, and there is nothing to refund. The paragraphs below describe how payment will work once paid plans open.

We are not the seller. Lemon Squeezy, LLC is the merchant of record for every paid plan: you buy from Lemon Squeezy, at their checkout, under their terms, which you accept there. They set and collect the price, determine and charge any tax due where you are, and issue your invoice. ADVAITA OÜ operates the Service and is not a party to your purchase.

This matters beyond billing: your rights as a buyer — withdrawal, refunds, and cancelling a subscription — run against Lemon Squeezy, under their terms, not these. We do not restrict, waive or add conditions to those rights. Cancel or get a refund below explains how to exercise them, and you can always simply write to us at support@complyads.com.

The price shown at Lemon Squeezy’s checkout, tax included, is the price you pay. Prices shown on this site are indicative; the checkout price governs.

Pro and Enterprise renew automatically until cancelled. A Day Pass is a single payment that does not renew. Cancellation and refunds are handled by Lemon Squeezy under their terms — we set no refund policy of our own, because you did not pay us.

If a payment fails, a subscription lapses, a Day Pass expires or a purchase is refunded, the paid features end and the free tier continues. Results you have already downloaded are unaffected: they are files on your own device, not files we hold.

8. Liability

The Service is supplied in conformity with Article 7 of Directive (EU) 2019/770: it is as described in these Terms, fit for the purposes for which a service of this kind is ordinarily used, and supplied with the updates Article 8 requires. If it is not in conformity, you have the statutory remedies in Articles 14 to 16 — having it brought into conformity, a proportionate reduction in price, or termination. Nothing in these Terms excludes or limits those remedies, and nothing below is intended to. Remedies that belong to the seller — refunds and withdrawal — are handled by Lemon Squeezy under their terms; the conformity of the Service itself is ours.

These limits never apply. Nothing in these Terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for intent or gross negligence, for fraudulent concealment of a defect, under any guarantee we have given, under applicable product liability law, or for anything else that cannot lawfully be limited — including, where you are a consumer, your statutory rights. None of these is capped. Where we negligently breach an obligation essential to performing this contract and on which you may reasonably rely, our liability is limited to the foreseeable damage typical for a contract of this kind.

Subject to that: we are not liable for indirect or consequential loss, loss of profit or loss of business, or for regulatory action, penalties or fines, listing removals, or suspension of your marketplace or ad account by a platform, or any other loss arising from reliance on a flag, on the absence of a flag, or on a clean result. ComplyAds is a screening aid: you remain responsible for verifying your own listings and for obtaining professional advice.

Otherwise, and only so far as our liability may lawfully be limited, it is capped at the greater of the total fees you paid for the Service in the twelve months before the claim, or US$50. The fees are measured on what you actually paid Lemon Squeezy for your plan, because no payment reaches us directly and a cap measured by what you paid us would be nil in every case.

This allocation reflects that ComplyAds is a screening aid supplied for a modest fee or for nothing.

9. Intellectual property

The ComplyAds name, logo, design, codebase and underlying rule database are the intellectual property of the operator. You may not copy, reuse or redistribute them without permission. You may, however, download and run the benchmark and self-test scripts and the test corpora we publish (linked from the Benchmark page), with the files they load, to reproduce our published accuracy figures. Doing so is not a breach of section 5 or of this section. You retain all rights to the listings and content you create; we claim no ownership over the text you check.

10. Copyright

Because ComplyAds does not store or host the text you check, it does not host user content. If you believe the Service itself infringes your copyright, contact support@complyads.com.

11. Termination

We may suspend or terminate your access to the Service at any time if we believe you have violated these Terms. That is a decision about use of the Service; it does not alter your purchase or any refund, which are matters for Lemon Squeezy. Sections 8 (Liability) and 12 (Dispute resolution) survive termination.

12. Dispute resolution

If you have a problem, please contact us first at support@complyads.com; we aim to respond within 14 days and to resolve complaints directly. If you are a consumer in the European Union, you may bring proceedings in the courts of the Member State where you are domiciled or in the courts of Estonia, and we will bring proceedings against you only in the courts of the Member State where you are domiciled, in accordance with Articles 17 to 19 of Regulation (EU) No 1215/2012. If you use the Service for purposes relating to a trade, business or profession, the courts of Estonia have exclusive jurisdiction. None of this affects your right to bring a claim before a court. Consumer dispute resolution bodies are listed in the Imprint.

13. Governing law

These Terms are governed by the laws of the Republic of Estonia. That choice does not deprive you, as a consumer, of the protection of provisions that cannot be derogated from by agreement under the law of your country of habitual residence, and we will not rely on it to do so, wherever you live. For consumers habitually resident in the EU that is also what the law requires (Article 6(2) of Regulation (EC) No 593/2008, Rome I). Rome I does not bind Denmark and is not part of the EEA Agreement, so a Danish, Norwegian, Icelandic or Liechtenstein court applies its own conflict-of-law rules — the undertaking above is ours either way.

14. Force majeure

Neither you nor the operator shall be liable for any failure or delay in performance resulting from causes beyond reasonable control, including infrastructure or CDN outages, internet failures, or browser-vendor policy changes that affect the Service.

15. Changes to these Terms

We may change these Terms. For paid subscribers we give at least 30 days’ notice by email of any material change. For everyone, a change is shown on this page with the date above updated the day it takes effect, it never applies retroactively — results you have already downloaded are unaffected — and for a subscription it takes effect no earlier than your next renewal. You may always decline by leaving: stopping use of the Service costs nothing and needs no notice, and a subscription can be cancelled with Lemon Squeezy at any time (see Cancel or get a refund below). Continuing to use the Service after a change takes effect means you accept it. Changes never reduce rights you have by law.

Contact: support@complyads.com

Cancel or get a refund

Last updated: 1 October 2026

Lemon Squeezy is the seller of your purchase. ADVAITA OÜ builds and runs ComplyAds, but the purchase contract is with Lemon Squeezy, LLC, acting as merchant of record. They take the payment, they issue the invoice, and they issue any refund. Paid plans are not open yet (Terms section 4), so today there is nothing to cancel; this section describes how it will work.

1. Cancelling a subscription

You may cancel Pro or Enterprise at any time, with effect from the end of the period you have already paid for. Cancelling stops the next renewal. It does not affect results you have already downloaded — those are files on your own device, not with us.

The cancellation itself is made in Lemon Squeezy’s customer portal, reached from the link on the receipt they emailed you when you paid. If you cannot find that link, write to support@complyads.com and we will send it to you. Removing your licence key from this site does not cancel anything.

2. Day Pass and free checks

A Day Pass is one payment. It ends by itself after 24 hours, never renews, and there is nothing to cancel. Free single-listing checks take no payment and need no account, so there is nothing to cancel.

3. Your statutory right of withdrawal

If you are a consumer in the EU or EEA, you have a statutory right to withdraw from a distance contract within fourteen days, without giving a reason and without penalty. Consumers in the UK have an equivalent right. That right runs against Lemon Squeezy, as the seller of the contract, and is exercised under their terms. We do not restrict it, waive it, or add conditions to it, and nothing on this site is intended to do so.

Any consent the law requires before a digital service begins — and any consequence that follows from giving it — is handled at Lemon Squeezy’s checkout, not here.

4. If you would rather just write to us

You do not have to work out who is responsible before you ask. Write to support@complyads.com with a clear statement that you want to cancel or withdraw, and we will pass it to Lemon Squeezy and tell you plainly what we have done and to whom. You need no form, no reason and no particular wording, and you do not need your order ID — we can find the purchase from the email address you used.

This is a routing step for our convenience, not a condition on your rights. The fourteen days run from the contract, not from when we reply.

5. What we do, and what Lemon Squeezy does

6. What happens to your plan after a refund

Section 7 of the Terms of Service explains what happens on our side when a purchase is refunded.

7. Contact

support@complyads.com · We aim to reply within 14 days, and sooner where we can.

Disclaimer

Last updated: 1 October 2026

ComplyAds is an automated risk-screening tool, not legal advice. It checks English-language listing and post wording against a limited set of common issues under EU, UK, Canadian, Australian and the codified parts of US advertising law, and flags what may warrant review. Text in other languages is not analysed. The rules are updated by hand and reflect the law and platform policies as of the date shown under the checker; they may not reflect later changes. It does not certify compliance, does not cover every rule or jurisdiction, and a clean result is not a clearance. Flags are prompts to look more closely, not findings of breach — some will be fine on a second read.

ComplyAds is no substitute for advice from a qualified professional. Advertising and consumer-protection laws vary by jurisdiction; always consult a qualified professional in the markets you sell in. This disclaimer does not override any statutory or regulatory obligations that apply to you. You remain solely responsible for your own listings. Using ComplyAds creates no lawyer-client relationship.