EU, UK, Canadian, Australian & US advertising-law check
Find the risky claims in your listings before they cost you.
Paste a product listing, ad or post — from TikTok Shop, Amazon, Etsy, Shopify, eBay, Walmart, Meta, Instagram or your own store. ComplyAds checks it against EU, UK, Canadian, Australian and US advertising standards — among the strictest in the world — and flags the wording most likely to get a listing pulled or a seller fined. Hold your claims to that bar and you clear the issues that trip sellers up almost everywhere. It's a quick risk check, not legal advice.
Paste one listing per line, or load a plain-text / single-column CSV (one listing per row). Every row is checked against the same rules, and you can download the flagged result — up to 100 at a time, nothing uploaded.
Benchmarked against the world's strictest consumer-advertising regimes
How it works
Three steps. Each flag tells you what, why, and how serious.
No account, no upload. You paste, it checks, you decide what to change.
01 Paste
Drop in a listing or post. The check runs entirely in your browser — the text never leaves your device and nothing is stored.
02 Scan
A pattern check flags common risky phrases and maps each to a specific EU, UK, Canadian, Australian or US rule — for one listing, or a whole batch at once.
03 Flag
You get each risky phrase, the rule it touches, and how serious it is — cited, so you can act on it. Flags, not verdicts.
What it checks
The wording that most often gets sellers flagged.
Each flag cites the published EU, UK, Canadian, Australian or US rules that apply — coverage varies by category. Pick one to see it in action.
ComplyAds points to the rule; the law itself is the authority.
Affiliate-post disclosure (the FTC Endorsement Guides / ASA "Ad" label) applies to creator posts rather than product listings, so it isn't part of this check.
Pricing
Free for the odd listing. Paid for the catalogue.
Checking a listing or two is free. When you need to run a whole catalogue at once, that's what the paid plans are for.
Free
$0
For the occasional listing.
- Individual checks — up to 3 products a day
- Every flag in full: the phrase, the rule, the severity
- EU, UK, Canada & Australia rules, plus US-codified
- Runs in your browser — nothing uploaded or stored
No sign-up needed.
Pro
$49/mo
For sellers running a whole catalogue.
- Everything in Free
- Bulk check — up to 100 products per day
- Paste or CSV, download the flagged results
- Rule packs kept up to date as the laws change
Billed monthly · cancel anytime.
Enterprise
$149/mo
For agencies and high-volume sellers.
- Everything in Pro
- Unlimited bulk checks
- Custom rule packs
- Priority support
Volume and agency pricing.
Your key comes in your Lemon Squeezy receipt. Activation unlocks bulk on this device.
Prices in USD, billed monthly, excluding any applicable tax. The checker runs in your browser — nothing you paste is sent to a server or stored in the cloud. Every plan runs the same in-browser check; paid plans add bulk throughput, downloadable results and rule packs kept current as the law changes — not faster processing.
Why ComplyAds
A fast first look, where a checklist or a lawyer doesn't fit.
→ Rules that don't go stale
A checklist is out of date the moment the law moves — and it just sat through the DMCC Act, Omnibus, Canada's Competition Act and the new US FTC reviews rule. ComplyAds's rules are versioned and cited.
→ Legal time where it counts
A solicitor is the right call for the judgement calls — not for screening a hundred listings. Catch the obvious issues in seconds, and save the advice for what's genuinely borderline.
→ The cheap look, first
Most sellers learn a claim was a problem when a listing is pulled or a letter lands. This is the look before that.
What this is — and isn't
ComplyAds points at risk. You make the call.
→ Flags, not verdicts
ComplyAds highlights wording that may warrant review and identifies the rule each flag relates to. It does not certify a listing as compliant. A flag indicates a point to examine, not a confirmed breach — some will prove acceptable on closer reading.
→ Not legal advice
ComplyAds provides an automated indication, not legal advice. It cannot weigh your evidence or full circumstances the way a professional can, and its use does not create a lawyer-client relationship. For borderline or material matters, consult a qualified adviser.
→ A baseline, not a guarantee
Checks against EU, UK, Canadian and Australian rules address most of the wording that commonly attracts scrutiny, alongside the codified areas of US law. US pricing and urgency rules are not codified at federal level, and requirements vary across other markets — verify the rules for the markets you sell in.
FAQ
Straight answers.
Is this legal advice?
No. ComplyAds is an automated risk check that flags wording worth reviewing and cites the rules it relates to. It doesn't give advice or take responsibility for your listings. For anything borderline, check with a qualified adviser.
Do you store what I paste?
No. The check runs entirely in your browser — the text never leaves your device, and nothing is saved or uploaded.
Which markets does it cover?
EU, UK, Canada and Australia in full, plus the codified parts of US law. Detection is shared; each flag cites the specific laws that apply in each market. Where a regime codifies a category — Canada's Competition Act, Australia's ACL, the US FTC rules — it's named on the flag.
Which platforms does it work with?
Any of them. The check reads the wording of a listing, ad or post, so it works for copy from anywhere you sell — TikTok Shop, Amazon, Etsy, Shopify, eBay, Walmart, Meta and Instagram ads, or your own website. It checks against advertising law, not any single platform's policies, so the same flags apply wherever the copy runs. Just paste the text — there's nothing platform-specific to set up.
If a listing passes, am I compliant?
Not necessarily. Passing means none of the checked patterns fired — it isn't a clearance. The check covers a limited set of common issues, and other markets can have rules it doesn't cover. Hold yourself to this bar and you'll clear most problems, not all of them.
How is it different from a lawyer?
A lawyer gives you advice and carries the responsibility; ComplyAds gives you an instant, cited heads-up and you decide. Use it to catch the obvious issues fast across many listings, and a lawyer for the judgement calls.
What about the US?
The codified parts of US law are now in the live check: the FTC fake-reviews rule (16 CFR 465), the Green Guides, substantiation, and FDA limits on health claims. What's left out is US pricing and urgency — there's no broad federal codified rule there (the FTC junk-fees rule is narrow), so don't rely on ComplyAds for US price or scarcity wording. Check locally.
What does it cost?
Checking the odd listing is free. Pro ($49/month) unlocks bulk checking — up to 100 products per day; Enterprise ($149/month) is unlimited bulk for agencies and high-volume sellers.