Law & market

Australian Consumer Law advertising checker

The Australian Consumer Law prohibits misleading or deceptive conduct and false representations about goods and services. The ACCC actively enforces it against unsupported health, pricing and — a current priority — greenwashing claims.

What it covers

ComplyAds checks your listing text against the Australia rules that most often trip sellers up, and cites the specific instrument behind each flag:

• Medical or health claim — claims that a product treats, cures or prevents a condition ACL s.18 / s.29
• Fake or incentivised reviews — fake, bought or undisclosed incentivised reviews ACL s.29(1)(e)-(f) (testimonials
• Unsubstantiated efficacy claim — efficacy claims like "clinically proven" made without solid evidence ACL s.29(1)(g) (performance / benefits) + s.18
• Misleading or drip pricing — inflated "was" prices, fake discounts and fees revealed late ACL s.48 (single-price / component pricing) + s.18
• Unqualified environmental claim — vague environmental claims like "eco-friendly" or "carbon neutral" ACL s.18 / s.29

An example that gets flagged

ComplyAds flags that as a health claim and points to the exact rule it relates to, not just the act — a prompt to look more closely before you publish.

How the check works

Paste a listing, ad or post; every risky phrase is highlighted in your text with the reason in plain English and the rule behind it. It runs in your browser and nothing is uploaded.

Not legal advice. ComplyAds is an informational risk check that flags potentially problematic wording under Australia rules. It does not certify compliance or cover every rule, and it is no substitute for advice from a qualified professional in the markets you sell in.

Questions