Platform check
eBay listing compliance check
eBay polices product claims through its prohibited- and restricted-items policies. Rules on health and drug-like remedies, misleading claims and reviews mean listings that overstate what a product does can be ended or restricted.
What ComplyAds flags on eBay
Paste a listing and ComplyAds highlights the wording eBay is most likely to act on, each tied to the platform policy it may breach and the advertising law behind it:
- Medical or health claim — claims that a product treats, cures or prevents a condition eBay: Prescription & over-the-counter drugs policy
- Fake or incentivised reviews — fake, bought or undisclosed incentivised reviews eBay: Feedback abuse/manipulation policy (honest, transparent feedback required)
- Unsubstantiated efficacy claim — efficacy claims like "clinically proven" made without solid evidence eBay: User Agreement
- Misleading or drip pricing — inflated "was" prices, fake discounts and fees revealed late eBay: Comparative Pricing Policy
- Unqualified superlative or absolute claim — unqualified superlatives and absolutes — "best", "#1", "100%" eBay: No dedicated superlative policy. Covered by User Agreement / listing-accuracy (no false or misleading claims). eBay controls ranking badges; sellers can't self-declare '#1/best-seller'
- Unqualified environmental claim — vague environmental claims like "eco-friendly" or "carbon neutral" eBay: No dedicated environmental-claims policy (unlike Amazon). Vague/false green claims fall under User Agreement / general false-or-misleading-claims enforcement
- Possible false urgency or scarcity — invented urgency — "only 3 left", "ends today" — that isn’t genuine eBay: No dedicated false-urgency policy. Covered by User Agreement / listing-accuracy. eBay controls listing format
An example that gets flagged
Flagged · Medical or health claim
This balm cures eczema and clears up acne in days.
ComplyAds would flag that phrase as a health claim, show the eBay policy it may breach, and cite the law behind it across the EU, UK, US, Canada and Australia — so you know exactly what to reword before you publish.
What this check is — and isn’t
It runs entirely in your browser; your listing text never leaves your device. It gives you flags, not verdicts: a clean result is not a clearance, and it can’t weigh your evidence or full circumstances the way a qualified adviser can. It is not affiliated with eBay and does not submit or approve listings.
Questions
Does eBay allow health or drug claims?
eBay's prohibited- and restricted-items policies bar non-FDA-approved health claims and drug-like remedies, and ban prescription drugs outright. ComplyAds flags health, efficacy and review wording that may breach them, with the policy and law cited.
Is ComplyAds affiliated with eBay?
No. It is an independent tool that cites eBay's published policies and the advertising law behind them. It does not submit, list or approve items.