Risk check

Misleading pricing checker

Pricing and discount claims are a frequent enforcement target for both regulators and platforms.

Reference prices and reductions must be genuine; hidden fees and fake 'was/now' savings are banned under EU Omnibus rules, the UK DMCC Act, Canada's Competition Act (drip pricing / ordinary selling price) and Australia's ACL (component pricing).

An example that gets flagged

ComplyAds highlights wording like this in your listing, explains why it is a risk in plain English, and links the platform policy and the law behind it — so it is clear what to change before you publish.

The law behind it

This is policed across the markets ComplyAds covers, and each flag cites the specific rule rather than just the act:

• EU — Price Indication Dir 98/6/EC Art 6a (30-day prior lowest price) + Omnibus / UCPD
• UK — CAP Code rules 3.17-3.22 (price statements)
• Canada — Competition Act s.52(1.3) (criminal) + s.74.01(1.1) (civil) drip pricing (Bill C-19, 2022)
• Australia — ACL s.48 (single-price / component pricing) + s.18

How to fix a flagged claim

Use genuine reference prices, show any was/now saving honestly against a real prior price, and surface every unavoidable fee up front rather than late in the checkout flow.

Where it applies

Every major platform ComplyAds checks — Amazon, eBay, Etsy, Walmart, TikTok Shop, Meta, Shopify — has a published policy on this, on top of the advertising law above. ComplyAds screens against EU Omnibus · UK DMCC Act · CA Competition Act · AU ACL.

Flags, not verdicts. ComplyAds is an informational risk check, not legal advice. A flag is a prompt to look more closely, not proof of a breach — genuine, substantiated claims are fine. For anything borderline, get professional advice before you publish.

Questions