Platform check

Meta ads compliance check

Meta's advertising standards are strict on health, weight-loss and personal-attribute claims — before/after images are prohibited and cure or treat claims are read broadly — and ads that breach them are rejected.

What ComplyAds flags on Meta

Paste a listing and ComplyAds highlights the wording Meta is most likely to act on, each tied to the platform policy it may breach and the advertising law behind it:

• Medical or health claim — claims that a product treats, cures or prevents a condition Meta: Advertising Standards
• Fake or incentivised reviews — fake, bought or undisclosed incentivised reviews Meta: No dedicated review-manipulation policy for listings (Meta does not host seller star-reviews the way marketplaces do); fake testimonials/endorsements in ads and manufactured engagement are governed under Advertising Standards deceptive practices and the Community Standards on Inauthentic Behavior / Fraud, Scams and Deceptive Practices
• Unsubstantiated efficacy claim — efficacy claims like "clinically proven" made without solid evidence Meta: Advertising Standards
• Misleading or drip pricing — inflated "was" prices, fake discounts and fees revealed late Meta: No dedicated reference-pricing/strikethrough policy; misleading pricing (fabricated 'original' prices, deceptive discounts) is governed under Advertising Standards deceptive/misleading practices and the Commerce Policies' requirement that pricing be accurate and not misleading
• Unqualified superlative or absolute claim — unqualified superlatives and absolutes — "best", "#1", "100%" Meta: Advertising Standards
• Unqualified environmental claim — vague environmental claims like "eco-friendly" or "carbon neutral" Meta: No dedicated environmental-claims policy; misleading eco/'green'/'sustainable' claims are governed under Advertising Standards deceptive/misleading practices and the Commerce Policies' accurate-representation requirement
• Possible false urgency or scarcity — invented urgency — "only 3 left", "ends today" — that isn’t genuine Meta: Advertising Standards

An example that gets flagged

ComplyAds would flag that phrase as a health claim, show the Meta policy it may breach, and cite the law behind it across the EU, UK, US, Canada and Australia — so you know exactly what to reword before you publish.

What this check is — and isn’t

It runs entirely in your browser; your listing text never leaves your device. It gives you flags, not verdicts: a clean result is not a clearance, and it can’t weigh your evidence or full circumstances the way a qualified adviser can. It is not affiliated with Meta and does not submit or approve listings.

Questions