Platform check

Meta ads compliance check

Meta's advertising standards are strict on health, weight-loss and personal-attribute claims — before/after images are prohibited and cure or treat claims are read broadly — and ads that breach them are rejected.

What ComplyAds flags on Meta

Paste a listing and ComplyAds highlights the wording Meta is most likely to act on, each tied to the advertising law behind it and, where Meta publishes one, the Meta policy it may breach:

• Medical or health claim — claims that a product treats, cures or prevents a condition Meta: Advertising Standards
• Fake or incentivised reviews — fake, bought or undisclosed incentivised reviews Meta: No dedicated review-manipulation policy for listings (Meta does not host seller star-reviews the way marketplaces do); fake testimonials/endorsements in ads and manufactured engagement are governed under Advertising Standards deceptive practices and the Community Standards on Inauthentic Behavior / Fraud, Scams and Deceptive Practices
• Unsubstantiated efficacy claim — efficacy claims like "clinically proven" made without solid evidence Meta: Advertising Standards
• Misleading or drip pricing — inflated "was" prices, fake discounts and fees revealed late Meta: No dedicated reference-pricing/strikethrough policy; misleading pricing (fabricated 'original' prices, deceptive discounts) is governed under Advertising Standards deceptive/misleading practices and the Commerce Policies' requirement that pricing be accurate and not misleading
• Unqualified superlative or absolute claim — unqualified superlatives and absolutes — "best", "#1", "100%" Meta: Advertising Standards
• Unqualified environmental claim — vague environmental claims like "eco-friendly" or "carbon neutral" Meta: No dedicated environmental-claims policy; misleading eco/'green'/'sustainable' claims are governed under Advertising Standards deceptive/misleading practices and the Commerce Policies' accurate-representation requirement
• Possible false urgency or scarcity — invented urgency — "only 3 left", "ends today" — that isn’t genuine Meta: Advertising Standards

An example that gets flagged

ComplyAds would flag that phrase as a health claim, show the Meta policy it may breach, and cite the law behind it across the EU, UK, US, Canada and Australia — so you know exactly what to reword before you publish.

What the checker is — and isn’t

It runs entirely in your browser; your listing text never leaves your device. It gives you flags, not verdicts: a clean result is not a clearance, and it can’t weigh your evidence or full circumstances the way a qualified adviser can. It is not affiliated with Meta and does not submit or approve listings.

Questions