Ad-law & platform-policy risk checks
Know what's risky before you publish.
Paste a listing, ad, or post, and ComplyAds flags the wording that breaks advertising law or platform policy — the claims that get listings pulled or sellers fined. Every flag is tied to the exact rule and the platform's own policy, across seven global platforms and the five strictest markets.
Market scope and legal references are informational and source-verified, not legal advice.
Paste one listing per line, or load a plain-text / single-column CSV (one listing per row). Every row is checked against the same rules, and you can download the flagged result — up to 100 at a time, nothing uploaded.
Runs entirely in your browser — your listing text never leaves your device. · Rules last verified July 2026
What it checks
The platforms we cover and the things we flag.
Covering the advertising laws that set the global standard — the EU, UK, US, Canada and Australia — across the major selling platforms. Every flag cites the platform's own policy and the specific law behind it.
Global/local platforms
- Marketplaces — Amazon, Walmart, eBay, Etsy — platform rules on claims, pricing and reviews (Amazon and Walmart are the strictest).
- Ad platforms — TikTok Shop, Meta (Facebook/Instagram) — strict on claims; Meta prohibits before/after images; both police false urgency.
- Own store — Shopify — no platform claim-policing; governed by the advertising law above (plus Shopify Payments rules on health products).
- Anywhere else — select "Any" and your text is checked against the law of your markets; advertising rules apply wherever the listing runs.
- Enforcement reality — platforms pull listings and suspend accounts for repeated claim breaches; regulators can add fines on top.
Things we flag
- Medical / health claims — treatment, cure, or prevention claims that can breach health-claims and medicines law.
- Fake or incentivised reviews — fabricated, bought, or undisclosed incentivised reviews and ratings.
- Unsubstantiated efficacy claims — performance or results claims ("clinically proven", "guaranteed") without adequate evidence.
- Misleading or drip pricing — inflated "was" prices, fake discounts, and fees revealed late in the flow.
- Unqualified superlatives & absolutes — "best", "#1", "100%" and similar claims stated without qualification.
- Greenwashing — vague or unqualified environmental claims like "eco-friendly" or "natural".
- False urgency & scarcity — countdown timers and "only 3 left" pressure tactics that may not be genuine.
The law behind it
- Consumer-protection law — EU Unfair Commercial Practices & Empowering Consumers Directives; UK DMCC Act 2024 & the CAP Code.
- Competition & consumer acts — Canada's Competition Act (Bill C-59); the Australian Consumer Law.
- US federal rules — FTC Act §5; the fake-review rule (16 CFR 465); the Green Guides.
- Health & medicines rules — EU health-claims rules; the UK MHRA; Australia's TGA; the US FDA.
- Cited per flag — every flag names the specific rule it relates to, not just the act.
How it works
Paste, select, and review every risk cited.
01 Paste
Paste any listing text — a product title and description, an ad, or a social post. No sign-up needed. Nothing is uploaded to servers or clouds.
02 Select
Choose the platform you sell on — Amazon, TikTok Shop, Etsy, or any of the others — and the markets you ship to. The check narrows to the rules that actually apply to your listing.
03 Review
Every risky phrase is highlighted right in your text, with the reason in plain English, the platform policy it may breach (linked), and the exact law behind it — so you know what to reword before you publish.
Benchmarked against major consumer-advertising regimes
Category explorer
See each risk category in action.
Choose a category to see a sample phrase flagged, the plain-English reason, and the rules it cites — coverage varies by category. ComplyAds points to the rule; the law itself is the authority.
Affiliate-post disclosure (the FTC Endorsement Guides / ASA "Ad" label) applies to creator posts rather than product listings, so it isn't part of this check.
Pricing
Free for the odd listing. Paid for the catalogue.
Checking a listing or two is free. When you need to run a whole catalogue at once, that's what the paid plans are for.
Free
$0
For occasional, one-off checks.
- Individual checks — up to 3 products a day
- Runs in your browser — nothing uploaded or stored
- Every flag cited — the phrase, the platform policy, and the law behind it
- All platforms and markets included
No sign-up required.
Pro
$49/mo
For sellers managing a full catalogue.
- Everything in Free
- Bulk check — up to 100 products per day
- Paste or CSV, download the flagged results
- Rule packs kept up to date as the laws change
Billed monthly · cancel anytime.
Enterprise
$149/mo
For agencies and high-volume sellers.
- Everything in Free
- Unlimited bulk check
- Paste or CSV, download the flagged results
- Rule packs kept up to date as the laws change
Volume and agency pricing.
Your key comes in your Lemon Squeezy receipt. Activation unlocks bulk on this device.
Prices in USD, billed monthly, excluding any applicable tax. The checker runs in your browser — nothing you paste is sent to a server or stored in the cloud. Every plan runs the same in-browser check; paid plans add bulk throughput, downloadable results and rule packs kept current as the law changes — not faster processing.
Why ComplyAds
A fast first look, where a checklist or a lawyer doesn't fit.
→ Rules that don't go stale
A checklist is out of date the moment the law moves — and it just sat through the DMCC Act, Omnibus, Canada's Competition Act and the new US FTC reviews rule. ComplyAds rules are versioned and cited.
→ Legal time where it counts
A solicitor is the right call for the judgement calls — not for screening a hundred listings. Catch the obvious issues in seconds, and save the advice for what's genuinely borderline.
→ The cheap review, first
Most sellers learn a claim was a problem when a listing is pulled or a letter lands. This is the review before that.
FAQ
Straight answers.
What does ComplyAds do?
Paste your listing text and it scans for wording that could breach advertising law or the platform's own policy — health claims, fake-review language, misleading pricing, greenwashing, and false urgency. Each match is flagged with the reason in plain English, the platform's own policy, and the law behind it.
What exactly do I get for each flag?
For every flag: the exact phrase, why it's a risk in plain English, the platform's own policy (with a link), and the specific statute or regulation. Flags, not verdicts — a clean result is not a clearance.
How do I know the flags are accurate?
Every rule is checked against the primary source — the actual statute or regulation — and every platform policy against that platform's own published rules, not summaries. The law is reviewed to 2026, including the EU Empowering Consumers Directive, the UK DMCC Act 2024, Canada's Bill C-59, and the US FTC fake-review rule. It's an informational risk check to help you spot problems and take the urgent ones to a professional — not legal advice, and not a guarantee.
How current are the rules?
Reviewed and current to 2026, including recent changes like the EU Empowering Consumers Directive, the UK DMCC Act 2024, Canada's Bill C-59 and the US FTC fake-review rule.
Which platforms and markets?
Amazon, eBay, Etsy, Walmart, TikTok Shop, Meta and Shopify — with more being added — across the EU, UK, Canada, Australia and the US.
Can I check multiple listings at once?
Yes — switch the checker to Multiple · CSV mode to run many listings in one go and export the results as a CSV.
Do you store my listing?
No. The check runs entirely in your browser — your listing text is never sent to a server or saved.
Is this legal advice?
No. It's an informational risk check that flags potentially problematic wording. For anything borderline or high-stakes, check with a qualified adviser.
What are the limits — what won't it do?
It's not legal advice and doesn't replace a lawyer. It doesn't guarantee your listing will be approved. It checks listing text only — not images or video. And it flags common, detectable issues — it won't catch everything.
Does a clean result mean I'm safe?
No. A clean result is not a clearance, and flags are not verdicts. Use it as a prompt to review, not as approval.
A phrase got flagged — what should I do?
Read why it was flagged and check the cited policy or law. If you can't substantiate the claim, remove it or qualify it; if you can, keep the proof to hand. For high-stakes or borderline wording, get professional advice before you publish.
Who's behind ComplyAds?
ComplyAds is operated by Lovely Mundo. Questions or feedback: [email protected].