Platform check
TikTok Shop policy check for product listings
TikTok Shop is strict on product claims — health and medical claims, unsubstantiated efficacy like “clinically proven”, fake-review language and false urgency — and listings that breach its rules get rejected or pulled.
What ComplyAds flags on TikTok Shop
Paste a listing and ComplyAds highlights the wording TikTok Shop is most likely to act on, each tied to the platform policy it may breach and the advertising law behind it:
- Medical or health claim — claims that a product treats, cures or prevents a condition TikTok Shop: Requirements for Responsible Health-Related Content
- Fake or incentivised reviews — fake, bought or undisclosed incentivised reviews TikTok Shop: Review Policy
- Unsubstantiated efficacy claim — efficacy claims like "clinically proven" made without solid evidence TikTok Shop: Product Listing Policy
- Misleading or drip pricing — inflated "was" prices, fake discounts and fees revealed late TikTok Shop: Fair Pricing Policy
- Unqualified superlative or absolute claim — unqualified superlatives and absolutes — "best", "#1", "100%" TikTok Shop: How to Avoid Misleading Content
- Unqualified environmental claim — vague environmental claims like "eco-friendly" or "carbon neutral" TikTok Shop: Regulated Claims: What You Need to Know
- Possible false urgency or scarcity — invented urgency — "only 3 left", "ends today" — that isn’t genuine TikTok Shop: Content Policy
An example that gets flagged
Flagged · Medical or health claim
This balm cures eczema and clears up acne in days.
ComplyAds would flag that phrase as a health claim, show the TikTok Shop policy it may breach, and cite the law behind it across the EU, UK, US, Canada and Australia — so you know exactly what to reword before you publish.
What this check is — and isn’t
It runs entirely in your browser; your listing text never leaves your device. It gives you flags, not verdicts: a clean result is not a clearance, and it can’t weigh your evidence or full circumstances the way a qualified adviser can. It is not affiliated with TikTok Shop and does not submit or approve listings.
Questions
Does TikTok Shop ban health claims?
For non-OTC products, TikTok Shop prohibits any claim that a product can diagnose, treat, cure, mitigate or prevent a disease; medical claims are allowed only for OTC drugs and must match the Drug Facts label. ComplyAds flags wording that may breach this.
Why was my TikTok Shop listing rejected?
Common reasons include prohibited health or weight-management claims, unproven “clinically proven” efficacy, fake-review language and false urgency. ComplyAds flags each with the TikTok Shop policy and the law behind it.
Is this affiliated with TikTok?
No — it is an independent tool that cites TikTok Shop's published policies. It is not TikTok and does not submit or approve listings.