Platform check
Amazon listing compliance check
Amazon is among the strictest marketplaces on product claims. Its restricted-product and prohibited-claim policies mean listings with unproven health, efficacy or review claims can be suppressed or removed, and repeat breaches put the selling account itself at risk.
What ComplyAds flags on Amazon
Paste a listing and ComplyAds highlights the wording Amazon is most likely to act on, each tied to the platform policy it may breach and the advertising law behind it:
- Medical or health claim — claims that a product treats, cures or prevents a condition Amazon: Restricted Products (Dietary Supplements; Drugs & drug paraphernalia)
- Fake or incentivised reviews — fake, bought or undisclosed incentivised reviews Amazon: Anti-Manipulation Policy for Customer Reviews (false/misleading/inauthentic review content prohibited; cites FTC Act)
- Unsubstantiated efficacy claim — efficacy claims like "clinically proven" made without solid evidence Amazon: Prohibited Product Claims (Seller Central)
- Misleading or drip pricing — inflated "was" prices, fake discounts and fees revealed late Amazon: Marketplace Fair Pricing Policy
- Unqualified superlative or absolute claim — unqualified superlatives and absolutes — "best", "#1", "100%" Amazon: Prohibited Product Claims (Seller Central)
- Unqualified environmental claim — vague environmental claims like "eco-friendly" or "carbon neutral" Amazon: Prohibited environmental claims (effective 21 Oct 2024)
- Possible false urgency or scarcity — invented urgency — "only 3 left", "ends today" — that isn’t genuine Amazon: No dedicated false-urgency policy. Misleading urgency text falls under Prohibited Product Claims (must not mislead about characteristics). Note: Amazon controls detail-page format
An example that gets flagged
Flagged · Medical or health claim
This balm cures eczema and clears up acne in days.
ComplyAds would flag that phrase as a health claim, show the Amazon policy it may breach, and cite the law behind it across the EU, UK, US, Canada and Australia — so you know exactly what to reword before you publish.
What this check is — and isn’t
It runs entirely in your browser; your listing text never leaves your device. It gives you flags, not verdicts: a clean result is not a clearance, and it can’t weigh your evidence or full circumstances the way a qualified adviser can. It is not affiliated with Amazon and does not submit or approve listings.
Questions
Will ComplyAds get my Amazon listing approved?
No. It is an independent risk check, not Amazon and not legal advice. It flags wording that may breach Amazon's claim, review and pricing policies so you can review before you publish — a clean result is not a guarantee of approval.
What kind of claims get Amazon listings suppressed?
Unapproved health and disease claims, unproven “clinically proven” efficacy, fake or incentivised reviews and misleading “was/now” pricing are common triggers. ComplyAds flags each with the Amazon policy and the law behind it.