Risk check

Fake review checker

Review wording is now directly regulated in every major market ComplyAds covers, and platforms police it hard.

Fake or incentivised reviews are a banned commercial practice under EU Omnibus rules, the UK DMCC Act, Canada's Competition Act, Australia's ACL and the US FTC fake-reviews rule (16 CFR Part 465).

An example that gets flagged

ComplyAds highlights wording like this in your listing, explains why it is a risk in plain English, and links the platform policy and the law behind it — so it is clear what to change before you publish.

The law behind it

This is policed across the markets ComplyAds covers, and each flag cites the specific rule rather than just the act:

• EU — Omnibus Dir (EU) 2019/2161 -> UCPD Annex I (fake / undisclosed reviews = banned practice)
• UK — DMCC Act 2024 Sch 20 (fake reviews banned)
• Canada — Competition Act s.74.01(1)(a) + s.74.02 (testimonials / tests)
• Australia — ACL s.29(1)(e)-(f) (testimonials
• US — FTC 16 CFR Part 465 — fake/AI reviews rule (USD 53,088 / violation)

How to fix a flagged claim

Only publish reviews you can substantiate, disclose any incentive clearly and prominently, and never fabricate, buy or reword customer feedback. Drop blanket assertions like “verified 5-star reviews” unless you can back them up.

Where it applies

Every major platform ComplyAds checks — Amazon, eBay, Etsy, Walmart, TikTok Shop, Meta, Shopify — has a published policy on this, on top of the advertising law above. ComplyAds screens against EU Omnibus · UK DMCC Act · CA Competition Act · AU ACL · US FTC (16 CFR 465).

Flags, not verdicts. ComplyAds is an informational risk check, not legal advice. A flag is a prompt to look more closely, not proof of a breach — genuine, substantiated claims are fine. For anything borderline, get professional advice before you publish.

Questions