Platform check
Walmart listing compliance check
Walmart Marketplace applies strict prohibited-product and claim-substantiation rules. Supplement and health claims must be truthful and evidence-backed, and misleading pricing or fake reviews can lead to listing removal or account action.
What ComplyAds flags on Walmart
Paste a listing and ComplyAds highlights the wording Walmart is most likely to act on, each tied to the platform policy it may breach and the advertising law behind it:
- Medical or health claim — claims that a product treats, cures or prevents a condition Walmart: Prohibited Products Policy
- Fake or incentivised reviews — fake, bought or undisclosed incentivised reviews Walmart: Marketplace reviews policy
- Unsubstantiated efficacy claim — efficacy claims like "clinically proven" made without solid evidence Walmart: Product Claims guidelines (updated Jun 2026)
- Misleading or drip pricing — inflated "was" prices, fake discounts and fees revealed late Walmart: Comparison Price rules
- Unqualified superlative or absolute claim — unqualified superlatives and absolutes — "best", "#1", "100%" Walmart: No dedicated superlative policy. Trust & Safety policy bars false or exaggerated claims about features/benefits/origin; 'Made in USA'/origin claims must be consistent (Product Claims guidelines)
- Unqualified environmental claim — vague environmental claims like "eco-friendly" or "carbon neutral" Walmart: Product Claims guidelines (Jun 2026)
- Possible false urgency or scarcity — invented urgency — "only 3 left", "ends today" — that isn’t genuine Walmart: No dedicated false-urgency policy. Walmart computes promotional/strikethrough pricing and controls listing format (no seller countdown/scarcity widgets); misleading urgency falls under Trust & Safety (no misleading information)
An example that gets flagged
Flagged · Medical or health claim
This balm cures eczema and clears up acne in days.
ComplyAds would flag that phrase as a health claim, show the Walmart policy it may breach, and cite the law behind it across the EU, UK, US, Canada and Australia — so you know exactly what to reword before you publish.
What this check is — and isn’t
It runs entirely in your browser; your listing text never leaves your device. It gives you flags, not verdicts: a clean result is not a clearance, and it can’t weigh your evidence or full circumstances the way a qualified adviser can. It is not affiliated with Walmart and does not submit or approve listings.
Questions
What does Walmart require for supplement and health claims?
Walmart's Prohibited Products Policy bars disease claims and requires supplement claims to be truthful and backed by competent, reliable scientific evidence, with the FDA structure/function disclaimer. ComplyAds flags claims that may fall short.
Is ComplyAds affiliated with Walmart?
No. It independently cites Walmart Marketplace's published policies and the advertising law behind them; it does not list or approve products.