Platform check
Etsy listing compliance check
Etsy lets you describe general wellness but draws a hard line at medical claims, and its policies also cover misleading pricing and deceptive marketing. Listings that cross those lines can be removed.
What ComplyAds flags on Etsy
Paste a listing and ComplyAds highlights the wording Etsy is most likely to act on, each tied to the platform policy it may breach and the advertising law behind it:
- Medical or health claim — claims that a product treats, cures or prevents a condition Etsy: Medical Claims policy
- Fake or incentivised reviews — fake, bought or undisclosed incentivised reviews Etsy: Review manipulation prohibited (a top Etsy enforcement category)
- Unsubstantiated efficacy claim — efficacy claims like "clinically proven" made without solid evidence Etsy: Seller Policy
- Misleading or drip pricing — inflated "was" prices, fake discounts and fees revealed late Etsy: No dedicated reference-pricing policy (Etsy has no strikethrough/RRP feature; the Sales & Discounts tool controls sale-price display). Misleading pricing falls under Seller Policy accurate-representation. Fee-avoidance strictly prohibited
- Unqualified superlative or absolute claim — unqualified superlatives and absolutes — "best", "#1", "100%" Etsy: No dedicated superlative policy. Covered by Seller Policy accurate-representation (no false/misleading claims)
- Unqualified environmental claim — vague environmental claims like "eco-friendly" or "carbon neutral" Etsy: No dedicated environmental-claims policy. Vague/false green claims fall under Seller Policy accurate-representation
- Possible false urgency or scarcity — invented urgency — "only 3 left", "ends today" — that isn’t genuine Etsy: No dedicated false-urgency policy. Etsy controls listing format (no seller countdown/scarcity widgets); misleading urgency falls under Seller Policy accurate-representation
An example that gets flagged
Flagged · Medical or health claim
This balm cures eczema and clears up acne in days.
ComplyAds would flag that phrase as a health claim, show the Etsy policy it may breach, and cite the law behind it across the EU, UK, US, Canada and Australia — so you know exactly what to reword before you publish.
What this check is — and isn’t
It runs entirely in your browser; your listing text never leaves your device. It gives you flags, not verdicts: a clean result is not a clearance, and it can’t weigh your evidence or full circumstances the way a qualified adviser can. It is not affiliated with Etsy and does not submit or approve listings.
Questions
Can I make health claims on Etsy?
Etsy's Medical Claims policy lets you describe general wellness but bars claims that a product prevents, treats, cures, diagnoses or mitigates a condition, or substitutes for a drug. ComplyAds flags wording that crosses that line.
Is this an official Etsy tool?
No — it is independent. It checks your listing text against Etsy's published policies and the advertising law behind them; it cannot guarantee a listing stays live.