Platform check

Etsy listing compliance check

Etsy lets you describe general wellness but draws a hard line at medical claims, and its policies also cover misleading pricing and deceptive marketing. Listings that cross those lines can be removed.

What ComplyAds flags on Etsy

Paste a listing and ComplyAds highlights the wording Etsy is most likely to act on, each tied to the advertising law behind it and, where Etsy publishes one, the Etsy policy it may breach:

• Medical or health claim — claims that a product treats, cures or prevents a condition Etsy: Medical Claims policy
• Fake or incentivised reviews — fake, bought or undisclosed incentivised reviews Etsy: Review manipulation prohibited (a top Etsy enforcement category)
• Unsubstantiated efficacy claim — efficacy claims like "clinically proven" made without solid evidence Etsy: Seller Policy
• Misleading or drip pricing — inflated "was" prices, fake discounts and fees revealed late Etsy: No dedicated reference-pricing policy (Etsy has no strikethrough/RRP feature; the Sales & Discounts tool controls sale-price display). Misleading pricing falls under Seller Policy accurate-representation. Fee-avoidance strictly prohibited
• Unqualified superlative or absolute claim — unqualified superlatives and absolutes — "best", "#1", "100%" Etsy: No dedicated superlative policy. Covered by Seller Policy accurate-representation (no false/misleading claims)
• Unqualified environmental claim — vague environmental claims like "eco-friendly" or "carbon neutral" Etsy: No dedicated environmental-claims policy. Vague/false green claims fall under Seller Policy accurate-representation
• Possible false urgency or scarcity — invented urgency — "only 3 left", "ends today" — that isn’t genuine Etsy: No dedicated false-urgency policy. Etsy controls listing format (no seller countdown/scarcity widgets); misleading urgency falls under Seller Policy accurate-representation

An example that gets flagged

ComplyAds would flag that phrase as a health claim, show the Etsy policy it may breach, and cite the law behind it across the EU, UK, US, Canada and Australia — so you know exactly what to reword before you publish.

What the checker is — and isn’t

It runs entirely in your browser; your listing text never leaves your device. It gives you flags, not verdicts: a clean result is not a clearance, and it can’t weigh your evidence or full circumstances the way a qualified adviser can. It is not affiliated with Etsy and does not submit or approve listings.

Questions